A condensed transcript of a conversation with Jamie Pham, Content Marketing Evangelist, LinkedIn, at the 2015 National Summit on Strategic Communications (www.strategicsummit.com) Robert Grupp, Director, National Summit on Strategic Communications (NSSC): What is your definition of content marketing? Jamie Pham: Content marketing
Part one of a two-part conversation with Jeff Cross, Global Head of Corporate Communications, Takeda Pharmaceutical Company Ltd. University of Florida (UF): Can you tell us what the top five global communications challenges are for you and explain why you believe them
A conversation with Katie Coldwell, Director of Communications at Southwest Airlines. University of Florida: Many companies today struggle to build a corporate culture that is consistent and contributes to brand building. Your session at the Summit will focus on how Southwest Airlines
A conversation with William Toti, President of Cubic Global Defense STRATEGIC SUMMIT: As a former U.S. Navy officer and now a C-Suite executive and industry leader, how did you acquire your strategic communication skills and capabilities? BILL TOTI: About 10 years ago,
Optimizing Community Relations with Law Enforcement Through Social Media A conversation with Carol Lin, Director of Strategic Communications at the Los Angeles County Sheriff’s Department. University of Florida: Your presentation will discuss how good crisis communications can aid law enforcement in reaching
A conversation with William Margaritis, Executive Vice President of Corporate Affairs, Hilton Worldwide University of Florida: You’ve worked at FedEx and now you work at Hilton, two different business sectors. What qualities are expected in the CCO, no matter the industry in
A conversation with Capt. David Waterman, Commanding Officer at Joint Public Affairs Support Element, United States Navy University of Florida: Can you discuss some of the topics you will address during your panel? Engage with Capt. Dave Waterman and his fellow panelists
A conversation with Brig. Gen. Kathleen Cook, Director of Public Affairs, United States Air Force UF: Your opening keynote will overview the highly relevant skills and experiences that military service provides to private sector corporate leadership. Can you share a preview of
A conversation with Col. Chip Bircher, Director, Information Operations Proponent Office, US Army. Attend the 6th National Summit on Strategic Communications on May 4-5. In a panel discussion at the conference, Col. Bircher will discuss how persistent engagement based on trust and credibility is
The term “strategic” is to communications much like “proprietor’s special reserve” is to wine. It sounds impressive, but does it actually describe anything truly meaningful? Is there any inherent value in the term? A recent study found that the average salary for