SUMMIT ATTENDEES WILL ENJOY A NEW VENUE AND RECEPTION AT AU!

American University’s new East Campus gives delegates attending the 2018 Strategic Communications Summit (May 7–8, 2018) the advantages of a traditional college setting combined with unparalleled access to the energy, culture, and opportunities of America’s capital. Situated in a residential district of

Beyond Engagement: How Social Media Can Improve Operations

Communication teams looking to build out an organization’s social media presence sometimes face pushback from a skeptical C-suite. That’s not entirely unreasonable, because the “soft” benefits of customer engagement can be hard to quantify. Interestingly, companies with aggressive social media programs, such