Corporate Diplomacy

Collaboration between international business, government and civil society requires accountable leadership. By Dr. Roger Hayes Teaching “Corporate Diplomacy” part of the year in Singapore and consulting with business and government in London and elsewhere the remainder, I have the best of both

ORGANIZING LEADERSHIP SUMMITS THAT WORK

By Robert Grupp, Director, National Summit on Strategic Communications Every year, high-level leaders come together for leadership summits. When executed well, these meetings are worth the time and expense. They can serve as a powerful catalyst to introduce new strategies, develop solutions

SUMMIT ATTENDEES WILL ENJOY A NEW VENUE AND RECEPTION AT AU!

American University’s new East Campus gives delegates attending the 2018 Strategic Communications Summit (May 7–8, 2018) the advantages of a traditional college setting combined with unparalleled access to the energy, culture, and opportunities of America’s capital. Situated in a residential district of

5 MINUTES WITH … ANTHONY JOHNDROW

Reputation risk is the largest, scariest and least manageable of all operational risks. Boards of many large companies have little confidence that their executives are even aware of what major reputation flare-up is around the corner (let alone hidden deep in social

5 MINUTES WITH … MARK MCKINNON

Political advisor, communications strategist and producer Mark McKinnon is the co-creator and co-executive producer of Showtime’s The Circus: Inside the Greatest Political Show on Earth. Mark was chief media advisor to five successful presidential primary and general election campaigns. Anticipating his presentation

Beyond Engagement: How Social Media Can Improve Operations

Communication teams looking to build out an organization’s social media presence sometimes face pushback from a skeptical C-suite. That’s not entirely unreasonable, because the “soft” benefits of customer engagement can be hard to quantify. Interestingly, companies with aggressive social media programs, such

Brand Engagement in an Era of Distrust — Show Your Human Side

Get Millennials on your side by telling stories that promote social relevancy. “Millennials have a way of placing importance on things that the company forgot about. They place importance on company values. They assess the efficacy of the vision.” This was the