We all follow the same trends. The macro facts we tell ourselves aren’t unique. Every one of our competitors has the same information.
What really matters is how people–our audiences–are changing. How do we build new models and execute strategies that fundamentally change how we reach people, in five seconds or less? How do we ensure that our brands and messaging are relevant, in the language our customers, employees and constituents speak?
Choose to learn differently! Attend the 2017 Strategic Summit and learn strategies to ensure your story is well-told wherever your audience finds it.
TAP EXPERTISE FROM DIVERSE SECTORS: Including CCOs from leading companies and NGOs, senior military officers and government communicators
EXPECT HIGH-QUALITY CONTENT: Delegates rate speakers and panelists 4.30/5.00 overall, with many plenary sessions receiving near-perfect scores
MAKE BUSINESS CONTACTS: A collegial atmosphere enables you to build career-enhancing relationships with people you normally would not meet
IDENTIFY TRENDS AND HOW THEY’RE IMPLEMENTED: Think ‘three years out’ at #StratComms17 with forward-looking strategies and ‘how-to’ tactics
INTERACT AND ENGAGE: A hallmark of this Summit is the time allowed for Q&A with speakers and dialogue among attendees
RECEIVE EXCELLENT VALUE: Access 18+ hours of educational and keynote sessions, breakfasts, luncheons, and exclusive interactive events
Simultaneous tracked sessions
Influential TED-style Talks
Peers attending from 15 countries
More case studies
Non-profit CCOs presenting
Additional roundtable discussions
No other conference offers such a diverse group of high-level speakers and attendees from corporations, the military, government and NGOs.
The Strategic Summit is organized annually by the non-profit Strategic Communications Leadership Initiative in partnership with ExL Events and with support from the Pentagon and various military branches as well as private sector sponsors. The objectives are twofold: to identify strategies that enhance engagement and to share methods to increase the value and improve the practice of strategic communications in corporations, the military and government.
The value of the National Summit on Strategic Communications is best illustrated by data from people who have attended. In 2015 and again in 2016, more than 90% of attendees who submitted evaluations said the Strategic Summit “fully” met their conference expectations.
Past attendees consistently say they appreciate the diversity of government, military and private sector speakers at this Strategic Summit compared to other professional conferences. This mix of engaging speakers across sectors is unmatched.
The program theme for the 8th consecutive Strategic Summit is in development and will address top challenges faced by Chief Communications and Public Affairs Officers in this volatile and rapidly-changing environment and—in the USA—a year when a new president is inaugurated. Topics undoubtedly will include current case studies where data and analytics are used effectively to determine strategic direction; developing agile communication campaigns that introduce content in minutes or hours after interest is detected; and enhancing the customer experience with our brands.
“The Strategic Summit was one the best conferences I have attended in my career.”
“Always an informative Summit! The benefit for me was the networking and learning way that other companies and organizations are utilizing and analyzing data from social media.”
“The 2016 Summit was invaluable! Amazing resonance across the broad spectrum of presenters on the theme of the Summit. I found some great networking opportunities too. Thank you!”
“Very well organized and coordinated program! The Summit is relevant, offering new perspectives from various sectors with the additional opportunity for networking.”
“Very well run event! The quality of presenters and content was very high. It was a pleasure and an honor to meet Airman Spencer Stone. Thank you!”
“This is a very interesting and helpful Summit for communications professionals. I enjoyed the diversity of government and private sector speakers. Each speaker had something different to bring to the table.”
“Speakers and topics were outstanding. I learned A LOT of things I can bring back and incorporate into my classes. It was great connecting with senior leaders in communications. I had great ‘sidebar’ discussions.”
“My list of top takeaways is longer than expected! The Summit provided outstanding content on both days. I liked the case studies and ‘lessons learned’ from fellow CCOs.”
“The Strategic Summit was a tremendous experience, and I’m really looking forward to attending next year.”
“This is my third Strategic Summit, and 2016 was the best one yet! The Summit is well-organized with a thoughtful agenda and great speakers. I enjoyed the opportunity for small-group discussions.”
“Very worthwhile. The Summit allows you to stay abreast of current and emerging trends in strategic communications. Speakers, discussions, Q&A and social events were all top notch.”
“The Summit is very good. I appreciate the U.S. perspective on strategic communications.”
Director of Communication, U.S. MARINES
Director, Strategic Communications, LOS ANGELES COUNTY SHERIFF’S DEPARTMENT
Director of Communications, SOUTHWEST AIRLINES
Executive Vice President of Corporate Affairs, HILTON WORLDWIDE
Full-Time Academic/Government Rate – Conference Only
Full-Time Academic/Government Rate – Conference Only
This blog post originally appeared on the W2O Group website. Next Tuesday and Wednesday, April 26 -27, the National Summit on Strategic Communications, will convene at the Hilton Crystal City in Arlington, VA. The two-day event will explore the increasing digital interconnection
A condensed transcript of a conversation with Jamie Pham, Content Marketing Evangelist, LinkedIn, at the 2015 National Summit on Strategic Communications (www.strategicsummit.com) Robert Grupp, Director, National Summit on Strategic Communications (NSSC): What is your definition of content marketing? Jamie Pham: Content marketing
Part one of a two-part conversation with Jeff Cross, Global Head of Corporate Communications, Takeda Pharmaceutical Company Ltd. University of Florida (UF): Can you tell us what the top five global communications challenges are for you and explain why you believe them
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