“Empowering and transformative. I have attended many conferences and this is by far the most valuable.”
“Very relevant, diverse, and informative.”
“Well-organized, and easy to attend, access easy learning environment.”
These are just a few examples of what our 2017 delegates had to say about this year’s Strategic Summit. We are currently conducting industry research to identify the session topics and speakers that are the most relevant, valuable and important for the 9th National Summit on Strategic Communications. Please check this space often for updates and we look forward to meeting you in Arlington in 2018!
TAP EXPERTISE FROM DIVERSE SECTORS: Including CCOs from leading companies and NGOs, senior military officers and government communicators
EXPECT HIGH-QUALITY CONTENT: Delegates rate speakers and panelists 4.30/5.00 overall, with many plenary sessions receiving near-perfect scores
MAKE BUSINESS CONTACTS: A collegial atmosphere enables you to build career-enhancing relationships with people you normally would not meet
IDENTIFY TRENDS AND HOW THEY’RE IMPLEMENTED: Think ‘three years out’ at @StratCommSummit with forward-looking strategies and ‘how-to’ tactics
INTERACT AND ENGAGE: A hallmark of this Summit is the time allowed for Q&A with speakers and dialogue among attendees
RECEIVE EXCELLENT VALUE: Access 18+ hours of educational and keynote sessions, breakfasts, luncheons, and exclusive interactive events
No other conference offers such a diverse group of high-level speakers and attendees from corporations, the military, government and NGOs. The Strategic Summit is organized annually by the nonprofit Strategic Communications Leadership Initiative in partnership with ExL Events and with support from the Pentagon and various military branches as well as private sector sponsors.
The objectives are twofold: to identify strategies that enhance engagement and to share methods to increase the value and improve the practice of strategic communications in corporations, the military and government entities. The value of the National Summit on Strategic Communications is best illustrated by data from people who have attended. In 2015 and again in 2016, more than 90% of attendees who submitted evaluations said the Strategic Summit “fully” met their conference expectations.
The forward-looking agenda and theme for the eighth consecutive Strategic Summit is Live and Work Ahead of the Curve. The program will address top challenges faced by chief communications and public affairs officers in this volatile and rapidly-changing environment, including a new president in the USA.
Topics will include current case studies where data and analytics are used effectively to determine strategic direction; processes for developing agile communication campaigns that introduce content in minutes or hours after interest is detected; and ways to enhance the customer experience with our brands.
“The Strategic Summit was one the best conferences I have attended in my career.”
“Always an informative Summit! The benefit for me was the networking and learning way that other companies and organizations are utilizing and analyzing data from social media.”
“The 2016 Summit was invaluable! Amazing resonance across the broad spectrum of presenters on the theme of the Summit. I found some great networking opportunities too. Thank you!”
“Very well organized and coordinated program! The Summit is relevant, offering new perspectives from various sectors with the additional opportunity for networking.”
“Very well run event! The quality of presenters and content was very high. It was a pleasure and an honor to meet Airman Spencer Stone. Thank you!”
“This is a very interesting and helpful Summit for communications professionals. I enjoyed the diversity of government and private sector speakers. Each speaker had something different to bring to the table.”
“Speakers and topics were outstanding. I learned A LOT of things I can bring back and incorporate into my classes. It was great connecting with senior leaders in communications. I had great ‘sidebar’ discussions.”
“My list of top takeaways is longer than expected! The Summit provided outstanding content on both days. I liked the case studies and ‘lessons learned’ from fellow CCOs.”
“The Strategic Summit was a tremendous experience, and I’m really looking forward to attending next year.”
“This is my third Strategic Summit, and 2016 was the best one yet! The Summit is well-organized with a thoughtful agenda and great speakers. I enjoyed the opportunity for small-group discussions.”
“Very worthwhile. The Summit allows you to stay abreast of current and emerging trends in strategic communications. Speakers, discussions, Q&A and social events were all top notch.”
“The Summit is very good. I appreciate the U.S. perspective on strategic communications.”
Former Digital Director, DONALD J. TRUMP FOR PRESIDENT, INC.
Managing Director of Communications, PICO National Network
Vice President, Corporate Communications, THE HERSHEY COMPANY
Chief of Public Affairs, U.S. ARMY
Reputation risk is the largest, scariest and least manageable of all operational risks. Boards of many large companies have little confidence that their executives are even aware of what major reputation flare-up is around the corner (let alone hidden deep in social
Political advisor, communications strategist and producer Mark McKinnon is the co-creator and co-executive producer of Showtime’s The Circus: Inside the Greatest Political Show on Earth. Mark was chief media advisor to five successful presidential primary and general election campaigns. Anticipating his presentation
The business of communications is changing in so many ways, and especially in the area of reputation. For many years people tracked reputation in what appeared to be very proactive ways, but the methods actually were quite crude. People would poll to
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