Above the Fray Innovative Strategies for a Disruptive Age

Disruption has become the catchall word to describe this period of transformative change. Today’s world speaks of “the fray.” Collaboration and solutions can be difficult. It seems everyone has gone to war, for one point of view or another!

Whatever language you use to describe the polarization we experience online, at work or in communities, the 2018 Strategic Summit is designed to enable you to thrive in the face of turbulence.

Staying above the fray doesn’t imply doing nothing. Doing things involves positive action, clarity of purpose, creating solutions, rising above situations and seeing them from a higher perspective.

Every year, our Summit speakers and panelists are chosen to share the ideas that no one else quite sees, or that groups don’t yet understand well enough. These are digital trends and strategies with the most potential to change the game. These are strategies we will share at the 2018 Strategic Summit!

Don’t let worries about groupthink dissuade you from engaging your peers in collaborative innovation.  Attend the 2018 Strategic Summit and learn strategies for overcoming obstacles and implementing new ideas to help you and your organization grow.

The 9th National Summit on Strategic Communications is scheduled on May 7-8, 2018 in an exciting new venue, Constitution Hall, opened recently at American University in Washington, D.C. Please SAVE THE DATES, and check this space often for updates.

Gain Insights • Learn New Strategies • Interact with Leaders • Network

TAP EXPERTISE FROM DIVERSE SECTORS: Including CCOs from leading companies and NGOs, senior military officers and government communicators

EXPECT HIGH-QUALITY CONTENT: Delegates rate speakers and panelists 4.30/5.00 overall, with many plenary sessions receiving near-perfect scores

MAKE BUSINESS CONTACTS: A collegial atmosphere enables you to build career-enhancing relationships with people you normally would not meet

IDENTIFY TRENDS AND HOW THEY’RE IMPLEMENTED: Think ‘three years out’ at @StratCommSummit with forward-looking strategies and ‘how-to’ tactics

INTERACT AND ENGAGE: A hallmark of this Summit is the time allowed for Q&A with speakers and dialogue among attendees

RECEIVE EXCELLENT VALUE: Access 18+ hours of educational and keynote sessions, breakfasts, luncheons, and exclusive interactive events

This Strategic Summit is designed for business, public sector and military communications directors and public affairs officers; information operations officers; corporate communications and public relations professionals; and executives from corporations, government agencies, the Department of Defense and military branches, the intelligence community, universities and NGOs with responsibilities in the following areas:  
Corporate Communications Digital and Social Media Information Operations Public Relations Public Affairs Content Editing Media Relations Marketing Data Analytics Public Policy Strategic Alliances
Intelligence and Analysis Product and Brand Management Community Relations Employee Communications Government Affairs The program also is of interest to: Consultants Marketing Services Providers Association Managers Executive Recruiters Civic Organizations
No other conference offers such a diverse group of high-level speakers and attendees from corporations, the military, government and NGOs. The Strategic Summit is organized annually by the nonprofit Strategic Communications Leadership Initiative in partnership with ExL Events and with support from the Pentagon and various military branches as well as private sector sponsors. The objectives are twofold: to identify strategies that enhance engagement and to share methods to increase the value and improve the practice of strategic communications in corporations, the military and government entities. The value of the National Summit on Strategic Communications is best illustrated by data from people who have attended. In 2015, 2016, and again in 2017, more than 90% of attendees who submitted evaluations said the Strategic Summit “fully” met their conference expectations.

Decision-making is tough, and it grows in complexity when there are groups involved. Yet, most of us live and work in teams, virtually or in offices without walls, in teams formed to solve problems and to make good decisions.  However, groups can be prone to bad behaviors. Groupthink is one, when culture and structure emphasize rigid boundaries to thought and behavior.

An isolated group can define the internal and external world from its own viewpoint, and almost as a survival strategy, it can shut out external opinion and block ideas that are potentially threatening to their views. No doubt groupthink has shown up from time to time in your professional world.

Today’s world speaks of “the fray.” Collaboration and solutions can be difficult. It seems everyone has gone to war, for one point of view or another! Whatever language you use to describe the polarization we experience online, at work or in communities, the 2018 Strategic Summit is designed to enable you not just to live and work above the fray, but to thrive in the face of turbulence.

Staying above the fray doesn’t imply doing nothing. Doing things today involves positive action and words, clarity of purpose, creating solutions, rising above situations and seeing them from a higher perspective. These are the digital trends and strategies with the most potential to change the game. These are strategies we will share at the 2018 Strategic Summit!

Often, it’s the idea that no one else quite sees, that the group does not yet understand well enough to advocate, or ideas with the most potential to change the game. These are the digital trends and strategies we’re after at the Strategic Summit.

We identify speakers and panelists for this Summit who see the world differently, and develop strategies it in a totally different manner.  Or they pick an idea that was not advocated by a group or selected by a client, and develop and launch it, and succeed.

Don’t let worries about groupthink at big conferences dissuade you from engaging your peers in collaborative innovation.  Live and work above the fray! Attend the 2018 Strategic Summit and learn strategies for overcoming obstacles and implementing ideas to help you grow professionally.

WHAT PEOPLE SAY about attending the Strategic Summit

2018 Featured Speakers - Watch this site for new faculty being added weekly!

Admiral Paul Zukunft

Commandant, U.S. COAST GUARD

Brandie Claborn

Chief Communications Officer, MCAFEE

Brent Colburn

Vice President for Communications, THE CHAN ZUCKERBERG INITIATIVE

Megan DiSciullo

Senior Director, Firmwide PR and Social Media Leader, PWC

2018 Sponsors and Supporting Partners

Event Pricing

Standard Rate

— Register after March 23, 2018 —

Full-Time Academic/Government Rate

$1,295
Corporate Rate
$1,895

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Startdate: 2018-05-08
End Date 2018-05-09

Description: Tap expertise from diverse sectors, including CCOs from leading companies and NGOs, senior military officers and government communicators.
Performer: ExL Events
Address : 9th National Summit on Strategic Communications
Washington
D.C.
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