ABOVE THE FRAY: INNOVATIVE STRATEGIES FOR A DISRUPTIVE AGE

Disruption has become the catchall word to describe this period of transformative change. Today’s world speaks of “the fray.” Collaboration and solutions can be difficult. It seems everyone has gone to war, for one point of view or another!

Whatever language you use to describe the polarization we experience online, at work or in communities, the 2018 Strategic Summit is designed to enable you to thrive in the face of turbulence.

Staying above the fray doesn’t imply doing nothing. Doing things involves positive action, clarity of purpose, creating solutions, rising above situations and seeing them from a higher perspective.

Every year, our Summit speakers and panelists are chosen to share the ideas that no one else quite sees, or that groups don’t yet understand well enough. These are digital trends and strategies with the most potential to change the game. These are strategies we will share at the 2018 Strategic Summit!

Don’t let worries about groupthink dissuade you from engaging your peers in collaborative innovation.  Attend the 2018 Strategic Summit and learn strategies for overcoming obstacles and implementing new ideas to help you and your organization grow.

The 9th National Summit on Strategic Communications is scheduled on May 7-8, 2018 in an exciting new venue, Constitution Hall, opened recently at American University in Washington, D.C. Please SAVE THE DATES, and check this space often for updates.

Gain Insights • Learn New Strategies • Interact with Leaders • Network

TAP EXPERTISE FROM DIVERSE SECTORS: Including CCOs from leading companies and NGOs, senior military officers and government communicators

EXPECT HIGH-QUALITY CONTENT: Delegates rate speakers and panelists 4.30/5.00 overall, with many plenary sessions receiving near-perfect scores

MAKE BUSINESS CONTACTS: A collegial atmosphere enables you to build career-enhancing relationships with people you normally would not meet

IDENTIFY TRENDS AND HOW THEY’RE IMPLEMENTED: Think ‘three years out’ at @StratCommSummit with forward-looking strategies and ‘how-to’ tactics

INTERACT AND ENGAGE: A hallmark of this Summit is the time allowed for Q&A with speakers and dialogue among attendees

RECEIVE EXCELLENT VALUE: Access 18+ hours of educational and keynote sessions, breakfasts, luncheons, and exclusive interactive events

This Strategic Summit is designed for business, public sector and military communications directors and public affairs officers; information operations officers; corporate communications and public relations professionals; and executives from corporations, government agencies, the Department of Defense and military branches, the intelligence community, universities and NGOs with responsibilities in the following areas:  
Corporate Communications Digital and Social Media Information Operations Public Relations Public Affairs Content Editing Media Relations Marketing Data Analytics Public Policy Strategic Alliances
Intelligence and Analysis Product and Brand Management Community Relations Employee Communications Government Affairs The program also is of interest to: Consultants Marketing Services Providers Association Managers Executive Recruiters Civic Organizations
No other conference offers such a diverse group of high-level speakers and attendees from corporations, the military, government and NGOs. The Strategic Summit is organized annually by the nonprofit Strategic Communications Leadership Initiative in partnership with ExL Events and with support from the Pentagon and various military branches as well as private sector sponsors. The objectives are twofold: to identify strategies that enhance engagement and to share methods to increase the value and improve the practice of strategic communications in corporations, the military and government entities. The value of the National Summit on Strategic Communications is best illustrated by data from people who have attended. In 2015, 2016, and again in 2017, more than 90% of attendees who submitted evaluations said the Strategic Summit “fully” met their conference expectations.

Decision-making is tough, and it grows in complexity when there are groups involved. Yet, most of us live and work in teams, virtually or in offices without walls, in teams formed to solve problems and to make good decisions.  However, groups can be prone to bad behaviors. Groupthink is one, when culture and structure emphasize rigid boundaries to thought and behavior.

An isolated group can define the internal and external world from its own viewpoint, and almost as a survival strategy, it can shut out external opinion and block ideas that are potentially threatening to their views. No doubt groupthink has shown up from time to time in your professional world.

Today’s world speaks of “the fray.” Collaboration and solutions can be difficult. It seems everyone has gone to war, for one point of view or another! Whatever language you use to describe the polarization we experience online, at work or in communities, the 2018 Strategic Summit is designed to enable you not just to live and work above the fray, but to thrive in the face of turbulence.

Staying above the fray doesn’t imply doing nothing. Doing things today involves positive action and words, clarity of purpose, creating solutions, rising above situations and seeing them from a higher perspective. These are the digital trends and strategies with the most potential to change the game. These are strategies we will share at the 2018 Strategic Summit!

Often, it’s the idea that no one else quite sees, that the group does not yet understand well enough to advocate, or ideas with the most potential to change the game. These are the digital trends and strategies we’re after at the Strategic Summit.

We identify speakers and panelists for this Summit who see the world differently, and develop strategies it in a totally different manner.  Or they pick an idea that was not advocated by a group or selected by a client, and develop and launch it, and succeed.

Don’t let worries about groupthink at big conferences dissuade you from engaging your peers in collaborative innovation.  Live and work above the fray! Attend the 2018 Strategic Summit and learn strategies for overcoming obstacles and implementing ideas to help you grow professionally.

WHAT PEOPLE SAY about attending the Strategic Summit

2018 Featured Speakers - Watch this site for new faculty being added weekly!

Admiral Paul Zukunft

Commandant, U.S. COAST GUARD

Carolyn DeWitt

President, ROCK THE VOTE

Haroon K. Ullah

Chief Strategy Officer, BROADCASTING BOARD OF GOVERNORS

Nancy Laben

Executive Vice President and Chief Legal Officer, BOOZ ALLEN HAMILTON

2018 Sponsors and Supporting Partners

AMERICAN UNIVERSITY’S NEW EAST CAMPUS

The 2018 Strategic Summit will take place in Constitution Hall on the newly built East Campus of American University in Washington, D.C. Click here for map.

There is not an ‘official’ Summit hotel. However, there are a number of hotels in the neighborhood of American University. Hotels offering discounts to AU guests include the following:

The Embassy Row Hotel – Dupont Circle offers a discount to guests at American University. When booking online at the Embassy Row, use corporate code AMERICAN for the discounted rate.

The Courtyard Marriott – Friendship Heights also offers a discount to AU guests. Book with code U5V or book over the phone and ask for the American University rate.

PARKING & TRANSPORTATION: Delegate parking is available immediately adjacent to Constitution Hall in the Nebraska Avenue parking lot. The closest Washington Metro station is Tenleytown-AU on the Red line. From there you can walk approximately one mile, or take a taxi/Uber/Lyft, or take a free regular university shuttle at the Metro station. Details on shuttle schedules are here. Take either the Red or the Blue shuttle routes and exit right after passing Ward circle. City bus routes N2 and M4 are also available from Tenley Circle.

*ExL Events is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus or travel companies. ExL Events is affiliated with event company Questex, LLC. In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at info@exlevents.com. ExL has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through ExL’s reserved guest room block using the details provided.

Event Pricing

Standard Rate

— Register after March 23, 2018 —

Full-Time Academic/Government Rate

$1,295
Corporate Rate
$1,895

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SUMMIT ATTENDEES WILL ENJOY A NEW VENUE AND RECEPTION AT AU!

American University’s new East Campus gives delegates attending the 2018 Strategic Communications Summit (May 7–8, 2018) the advantages of a traditional college setting combined with unparalleled access to the energy, culture, and opportunities of America’s capital. Situated in a residential district of

Startdate: 2018-05-08
End Date 2018-05-09

Description: Tap expertise from diverse sectors, including CCOs from leading companies and NGOs, senior military officers and government communicators.
Performer: ExL Events
Address : 9th National Summit on Strategic Communications
Washington
D.C.
USE