We all follow the same trends. The macro facts we tell ourselves aren’t unique. Every one of our competitors has the same information.

What really matters is how people — our audiences — are changing. How do we build new models and execute strategies that fundamentally change how we reach people, in five seconds or less? How do we ensure that our brands and messaging are relevant, in the language our customers, employees and constituents speak?

Choose to learn differently! Attend the 2017 Strategic Summit and learn strategies to ensure your story is well-told wherever your audience finds it.

Register Summit Highlights

Gain Insights • Learn New Strategies • Interact with Leaders • Network

TAP EXPERTISE FROM DIVERSE SECTORS: Including CCOs from leading companies and NGOs, senior military officers and government communicators

EXPECT HIGH-QUALITY CONTENT: Delegates rate speakers and panelists 4.30/5.00 overall, with many plenary sessions receiving near-perfect scores

MAKE BUSINESS CONTACTS: A collegial atmosphere enables you to build career-enhancing relationships with people you normally would not meet

IDENTIFY TRENDS AND HOW THEY’RE IMPLEMENTED: Think ‘three years out’ at #StratComms17 with forward-looking strategies and ‘how-to’ tactics

INTERACT AND ENGAGE: A hallmark of this Summit is the time allowed for Q&A with speakers and dialogue among attendees

RECEIVE EXCELLENT VALUE: Access 18+ hours of educational and keynote sessions, breakfasts, luncheons, and exclusive interactive events

For the 8th consecutive year, the National Summit on Strategic Communications — @StratCommSummit — will provide high-level yet practical content that is global in scope and strategic in focus.

Simultaneous tracked sessions

Influential TED-style Talks

Peers attending from 15 countries

More case studies

Non-profit CCOs presenting

Additional roundtable discussions

No other conference offers such a diverse group of high-level speakers and attendees from corporations, the military, government and NGOs. The Strategic Summit is organized annually by the nonprofit Strategic Communications Leadership Initiative in partnership with ExL Events and with support from the Pentagon and various military branches as well as private sector sponsors. The objectives are twofold: to identify strategies that enhance engagement and to share methods to increase the value and improve the practice of strategic communications in corporations, the military and government entities. The value of the National Summit on Strategic Communications is best illustrated by data from people who have attended. In 2015 and again in 2016, more than 90% of attendees who submitted evaluations said the Strategic Summit “fully” met their conference expectations.
Past attendees consistently say they appreciate the diversity of corporate and government speakers at the Strategic Summit compared to other professional conferences. This mix of engaging speakers across sectors is unmatched. The forward-looking theme for the eighth consecutive Strategic Summit is “Live and Work Ahead of the Curve.” The program will address top challenges faced by chief communications and public affairs officers in this volatile and rapidly-changing environment and in the USA, where a new president is inaugurated. Topics will include current case studies where data and analytics are used effectively to determine strategic direction; processes for developing agile communication campaigns that introduce content in minutes or hours after interest is detected; and ways to enhance the customer experience with our brands.

WHAT PEOPLE SAY about attending the Strategic Summit


Great leaders see opportunities. They never see barriers; they visualize solutions.Leaders at the @StratComms17 opening plenary sessions will have you think differently, evolve your models for engagement and commit yourself to understanding how the marketplace is truly changing.


Great leaders see opportunities. They never see barriers; they visualize solutions. Leaders at the #StratComms17 opening plenary sessions will have you think differently, evolve your models for engagement and commit yourself to understanding how the marketplace is truly changing.


When we face reality, we tend to see the world in today’s terms. In “Strat Talks” lasting 10 minutes each, these colleagues will push you to look around corners and open your minds to how reality will change before our eyes.


Engage with peers from any of 15 countries over lunch in Hilton’s Crystal Ballroom.


Corporate & Clients

Companies represented in this session use creative strategies that set them apart from competitors and enable them to maximize the effectiveness of their communication to consumers. What happens if government agencies apply principles and techniques common in private-sector business practices? Attend and find best practices!

Public Sector Priorities

Rising infrastructure needs and social demands combined with tight budgets has government organizations at every level thinking beyond incremental change. They are reinventing how they work, and that in many areas are leading creativity and innovation in transformational change and the introduction of different business delivery models. “The private sector can learn from us.”


What is the future of non-profits and NGOs as Millennials and younger generations become advocates and a growing part of the ‘donor base?’ This new Strategic Summit session offers fast, easy and innovative strategies to build advocacy at scale and make donors an increasingly integral part of non-profit plans and priorities.


Drinks in the Commonwealth Foyer with “interesting people you otherwise would not meet!”


So much for the status quo! Continuous change is the new norm in life and business. Fortunately, in today’s highly disruptive world, we can adapt by studying problems, brainstorming solutions, then steadily trying and improving as we go. After a morning-long series of ‘Strat Talks’, case studies and discussions, you will see the world differently.
  • Meet corporate, military and government organizations that create advantages by consistently experimenting with and learning from new ideas.
  • See how well-structured communication teams with strong leadership, appropriate skills and an aligned internal culture, achieve great things.
  • Learn how innovation, engagement and social media communications will radically reshape the marketplace in the next five years.


Take a break and talk with colleagues over lunch in Hilton’s Crystal Ballroom.


Share ideas. Clarify concepts. Network. Back by popular demand, these roundtables are a highlight of the annual Strategic Summits. Expanded in 2017 to include more topics and moderators, these interactive sessions enable you to:
  • Learn from inspiring talks by colleagues and peers
  • Immerse yourself in interactive sessions with academic experts
  • Share experiences and gain valuable insights and ideas
  • Select topics and discussions across multiple innovation themes


Digital communication is “real life,” and organizations that align their digital communication with what their audiences care about can develop agile and effective campaigns. Are you gathering and sorting data to find the levers that will transform the way people interact with you or buy online? If you know what your audience is doing and where, and become expert at sharing the right story with them at the right time, buyers and sellers both will benefit.


This popular, high-energy closing session succinctly identifies major takeaways from the two-day Strategic Summit. This facilitated session identifies how you can keep your eye on achieving long-term success.

2017 Featured Speakers - Watch this site for new faculty being added weekly!

Brad Parscale


Dr. Rainer Ohler

Executive Vice President, Communications, AIRBUS

Jennifer R. Farmer

Managing Director of Communications, PICO National Network

Leigh Horner

Vice President, Corporate Communications, THE HERSHEY COMPANY

See all speakers

2016 Event Sponsors

Event Pricing

Standard Rate

— Register after March 24, 2017 —

Full-Time Academic/Government Rate – Conference Only

Corporate Rate – Conference Only


Hilton Crystal City at Washington Reagan Airport
2399 Jefferson Davis Highway
Arlington, VA 22202

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Content Marketing: Be Helpful, Human and Inspirational

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