Top Leaders in Business, Military and Government Communications, Public Relations and Public Affairs Analyze Current Global Challenges and Share Game-Changing Strategies for Effective Communications

Featured Presentations

	"Toward a New Global Agenda: Strategic Communications in the Department of Defense" Price B. Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs, U.S. DEPARTMENT OF DEFENSE
	"Communicating Brand and Identity: Innovative Strategies that Work" Gary Sheffer, Vice President of Communications and Public Affairs, GENERAL ELECTRIC
"Government-Private Sector Best Communications Practices" Tony Cervone, Senior Vice President and Chief Communications Officer, UNITED AIRLINES Admiral Mark Handley, Commander, First Naval Construction Division, UNITED STATES NAVY
	"Engaging Stakeholders Globally: The Challenge for Strategic Communications" Karen Hughes, Global Vice Chair, BURSON-MARSTELLER Former U.S. Undersecretary of State for Public Diplomacy and Public Affairs

Covering Pressing Challenges Such As:

• Creating organizational cultures that value communications
• Synchronizing and integrating PR/PA among all departments and functions
• Developing an enterprise-wide approach to social media
• Learning from the military's synergistic approach to soft and hard power
• Using 'business diplomacy' to achieve strategic communication objectives
• Organizing, training and equipping professionals to maximize impact
• Proving value by measuring the results of strategic communications
• Using next-generation technologies to reach target audiences
• Building partnerships with multiple stakeholders in diverse cultures

Who Should Attend?

This Summit is designed for officers, executives and professionals from government, the Department of Defense and military branches, corporations, public relations and public affairs agencies, universities and NGOs with responsibilities in the following areas: